How to Create Engaging Emails
Need to create engaging emails? Here are a few items to consider to help you seduce and engage your audience. 1.CREATE A TOPIC All content for your email blast should be focused on a chosen topic- helping to keep the attention of your audience. 2.KEEP IT 90/10 You’ll want the newsletter to be 90% educational […]
LOCAL SEO RANKING
How to get it right? Google My Business Account 1. Add a long and unique description 2. Choose the correct categories. 3. Add multiple photos Consistency in Personal Details Make sure that you are using the exact same details across all your listings, you will be doing yourself a great favor! Online Reputation Management Now […]
Impact of Customer Service in Business
What is the importance of customer satisfaction? Impact of customer service in Business. 1. Dealing with Complaints The efficiency with which your brand handles complaints and feedback reflect brand value. 2. Brand Reputation Nothing is better than a happy and satisfied customer to help you maintain your brand image 3..Reflects your Brand Customers get a […]
9 CHATBOT TRENDS TO LOOK FOR IN 2022
With a significant innovation potential, here’s a quick rundown at the chatbot industry trends we may witness in 2022. Payments via Chatbots Connecting with the payment infrastructure gives chatbot enough data that enables you to promote conversation-driven upselling to your users. The same can be used to provide updates about a user’s transaction data, payment […]
Best Free SEO Tools
Technical SEO Google Search Console: Gain insights into your site’s organic performance, check for manual actions. Google PageSpeed Insights: Analyze your site speed and get suggestions for speed optimization. SEMrush Site Audit: Technical SEO auditing for up to 130 website issues. Screaming Frog SEO Spider: Crawl up to 500 URLS for insights into technical issues. […]
Importance of Optimizing your Website
Know the importance of optimizing your website to generate more traffic, leads & rank better on Google Importance of SEO Search engine indexing Search engines love to index optimized websites and rank them higher. Increased website traffic An optimized website ranking at a good place on search engines drives more traffic as compared to the […]
TIPS TO IMPROVE YOUR GOOGLE ADWORDS ROI
Stop Wasting Money! 9 Tips to Improve Your Google Ads (Specifically Google Adwords) ROI 1. Understand Searcher Intent When creating search campaigns It’s vital to choose keywords that make sense for a searcher of your product, not necessarily ones related to your product, if you can relate the intent behind the search term. you’ll be […]
Leveraging Psychology in Digital Marketing
Applying the Psychology of Persuasion to optimize your digital marketing [Infographic] A summary of 7 principles of persuasion There is increasing interest in applying the principles of Psychology to Digital Marketing. According to Kath Pay. PERSUASION ARCHITECTURE Persuasion Architecture is the use of basic human traits and psychological cues to prompt action. In digital marketing, […]
How Content Can Drive Marketing Success
Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success. Digital marketing tips and tricks Marketing tips and tricks marketing strategy 1. Conduct a Content Audit A content audit is the first step in the process. You might have already identified your […]
What’s The Difference? Data Analyst vs Data Science vs Business Analyst
The difference in what a data analyst does as compared to a business analyst or a data scientist comes down to how the three roles use data. At startups and other small organizations, it is not uncommon for a data analyst to take on some of the predictive modeling or decision-making responsibilities that may otherwise […]