SEO Checklist: Pre & Post-launch


While your website’s aesthetics are important, how your website functions is just as crucial – and not just for your customers but for the SERPs, too. Here’s your pre-launch technical SEO checklist.

1. YOUR WEBSITE’S SPEED Check that your website can handle a lot of traffic, especially if you are expecting a lot of people to head to your site for the launch.

2. IS IT OPTIMISED FOR MOBILE? More people are turning to their phones and other electronic devices to access the web, so ensuring your website is optimized for mobile is essential. Not only does it keep your customers happy, but Google also rates pages on its mobile experience.

3. HAVE CONTENT CREATED BEFOREHAND Check that you have enough content ready before the launch and that all of the copy is optimized for SEO purposes.

4. CHECK YOUR ON-PAGE SEO You don’t have to launch a website and audit your on-page copy to see whether it’s optimized. Do keyword research and write your content with these keywords in mind (although ensure they are natural and not overstuffed). Having an on-page SEO checklist can seem overwhelming when it comes to ticking every box. However, we have plenty of SEO services to offer so that the weight is lifted from your shoulders.


You’ve launched; now what? There’s plenty of work to be done, such as looking for areas of improvement and running an audit. This is your technical SEO checklist for post-launch.

1. AUDIT YOUR ON-PAGE CONTENT Auditing your content allows you to see how effective your content is and whether any changes need to be made. SEO auditing can help you fill in any gaps that may have arisen within your content, pointing out if any changes need to be made.

2. MONITOR YOUR ORGANIC TRAFFIC The number of people clicking on your blog. staying there and making a purchase indicates the health of your website. After your launch, you will want to keep eye on your website’s analytics and see whether you have reached your benchmarks and, if you haven’t, how far away you are from reaching them.

3. ADD MORE INTERNAL LINKING As you continue to add more content to your website, such as blog posts, include more internal linking for an SEO edge. Ideally, you will have a pillar piece that’ll off-shoot to other pieces of content – keeping your audience engaged.

4. CHECK FOR 404 ERRORS This is an SEO killer, and while 404 errors happen, you need to get rid of them before they cause any more damage. Google will not index this page because, quite simply, it does not exist. And while the actual 404 page will hurt your SEO efforts, any URLs/internal links that point toward a 404 error will create a bad user experience.